Training Programs

About Us

What Our Clients Say



Heather Frank
USA Swim Coach

Certified USAT Coach

Health and
Fitness Professional
since 1993

triathlon swim

Camera Analysis











Training Programs

Melanie Gray completing IronMan Wisconsin.

"I believe my role as a coach is to impart to my athletes the education, knowledge, and experience I have gained over many years to meet the needs ofeach athlete as an INDIVIDUAL. Treating each client as an individual is important to me, so I limit the number of clients I take on to give this individual attention.

As a USAT Certified Coach I will always give you 100% of my ability as a coach to help you reach 100% of your ability as an athlete. If I feel that I can not give you that, I will not take you on as a client. I want to help you develop the physical and mental attributes you will rely on for success in triathlon and life.

For success, attitude and communication is equally as important as ability. I will be right beside you, encouraging you through

Bruce Luebke completing the swim, on his way to finishing IronMan Wisconsin.

the hard times, and celebrating the good times.

At the Initial Consult we discuss and gather information on your background, and communicate goals for your race season to establish an overview of your annual plan.
$75/hour; if you commit to 3 months of coaching with me this is no charge.

Open water swim clinic at Silver Lake, Portage, Wisconsin.

You will receive:

-an annual training plan based on information from your initial consult,
-weekly planned workouts utilizing TrainingPeaks Software,
-test set workouts done on your own once a month to establish heart rate -parameters and track progress,
-nutrition suggestions,
-strength training, and
-unlimited email/phone correspondence.

Group workouts not included. Swim/bike/run video analysis not included.
$100/month; minimum of 3 months.

Triple-T, with a team of Heather's athletes.


One-on-one consult/coaching not included in programs: Maybe you just need someone to review your program or take a look at your swim, bike, or run form. $75/hour

Video Analysis: Video breakdown on swim stroke, bike fit, or running gait, and suggestions as needed to become more efficient according to information found. $150

Group sessions: These sessions are set on an as needed/wanted basis. Fees will be posted on the website accordingly. Base level coached athletes receive a discount of 10% on these sessions.


Amber Hahn, gearing up for IM Wisconsin.

You will receive all that is included in the base level coaching plus all add-on services listed above! Test set workouts will be done ONE-ON-ONE to establish heartrate parameters or power (bike), and training progress. Also includes swim/bike/run video analysis as needed with suggestions made to become more efficient, includes at least 1 group workout/meeting per week when scheduled (Master’s/off season pool sessions excluded).
$150/month – minimum of 3 months


Payments will be charged each month you continue to utilize coaching services. Payments are due before beginning a new cycle of 4 weeks (or one month).

**Reminder: there is a 3-month minimum. No payment, no plan.
Contact Heather today to learn more.